![]() HBO Max has two tiers, an ad-supported plan for $9.99 and ad-free plan for $15.99. It is The Streamable’s choice for Best Streaming Service of 2022. HBO Max is a subscription video streaming service that gives access to the full HBO library, along with exclusive Max Originals. CEO David Zaslav seems intent on having theatrical releases and HBO Max direct releases as separate pipelines. It’s likely the 45-day window will remain, though that could grow or shrink for any number of reasons. While anything is possible, new company leadership doesn’t seem to favor the same-day release strategy. ![]() Will Theatrical Releases Ever Return to HBO Max? That’s a 45-day window, and that’s fairly standard in the streaming world. When you look at a blockbuster like “The Batman,” that film released on March 4, 2022. The following films were released theatrically and on HBO Max simultaneously:Īlthough this strategy drove millions to sign up for HBO Max, company leadership changed and the so-called “Project Popcorn” experiment of same-day streaming and theatrical release came to a close. In late 2020, HBO Max took a giant leap for streaming, choosing to put the next 12 months’ worth of films on the streaming platform the same day as they arrived in theaters.
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